Month by Month: Welcome!

January 28, 2008 by: Little Guy

This category is a collection of brainstorm ideas for you to consider when you want an excuse to promote.

Remember… whether it’s new or old, you can promote your name, your brand, your idea, your service, your product, and even your self. That’s right! Branding is about awareness… you want your existing and potential customers to think of you when they get in that “looking zone”.

Definition: Looking Zone – “I’m ready!” Ready for what? “I’m ready to buy!”

When your customers are in their looking zone they’ll consider buying from whichever brands have left the biggest impressions on them. So, find an excuse and start leaving impressions. Leave impressions on your customers as often as you can. Remember to be clever, be respectful, and be frequent. You can use any date, place, or event as a good excuse to promote!

Check out the rest of this category for some ideas.

Thanks!


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